Every free website builder is free because you're paying somewhere else. Usually one of four places:
None of those trades are unreasonable. A free site that gets your photo, your bio and a phone number in front of a seller beats a perfect site you never launched. But you should know which trade you're making before you print 500 business cards.
All details checked as of 2026. Free tiers change often — check the source before you commit.
| Option | What free gets you | Custom domain on free? | Their branding on your page? | Best for |
|---|---|---|---|---|
| Google Sites | Free sites on a sites.google.com/view/ URL | Yes — you can connect a domain you already own, free (buying one through Google needs a paid Workspace plan) | No ads, no badge | Agents who already own a domain and want zero cost, zero polish |
| Wix | A free site with no time limit on a wixsite.com subdomain, drag-and-drop editor, templates, a modest storage and bandwidth allowance (widely listed around 500 MB) | No — paid plan required | Yes — Wix branding on your pages, including a bar anchored at the top | Agents who want the most design control and don't mind the banner while they experiment |
| Carrd | Up to three single-page sites on a carrd.co subdomain | No — custom domains start at the Pro Standard tier, $19/year | Yes — a small "Made with Carrd" badge | A clean one-page "here's me, here's my number" card |
| WordPress.com | A free site on a wordpress.com subdomain, no third-party plugins | No — paid plan required | Yes — WordPress.com runs its own ads on free sites | Agents who want to blog seriously and will upgrade later |
| Brokerage-provided site | Usually bundled into your fees or split at no extra charge; often includes IDX/MLS search | Varies by brokerage — sometimes yes | Brokerage branding, and typically required by your agreement | Agents who want MLS search on day one and plan to stay put |
| AgentSiteHQ | A complete published site at agentsitehq.com/s/your-name — no card, no signup, no trial clock, no crippled features. Set to noindex, so it won't show up in Google results. | No — that's what the paid tier is | Yes — a small "Built free with AgentSiteHQ" badge | Agents who want something live today to share directly, and may want to own it later |
One note on Squarespace: as of 2026 it has no permanent free plan — just a 14-day trial, with paid plans starting in the mid-teens per month billed annually. It's a good builder. It's not a free one.
Our own row should get the same scrutiny as everyone else's, so here it is in one line: free with us costs you three things — our URL, our badge, and Google indexing. Full explanation below.
Google Sites is the only option here that gives you a free site with no ads, no badge, and the ability to connect your own domain. That's a real combination, and it costs nothing beyond what any registrar charges for the domain itself (typically on the order of $10–15 a year). Google's own documentation confirms a site owner can connect a domain they already own; you verify it through Search Console, you can connect up to five domains to one site, and changes can take up to 48 hours to propagate. Buying a brand-new domain through Google is the part that requires a paid Workspace plan.
The trade is design. The templates are functional rather than persuasive, and the finished page tends to look like what it is. If you're a referral-driven agent who mainly needs a credible page when someone searches your name, that may be entirely fine — and it's hard to beat free, unbranded, and on your own domain.
Wix's free plan is a real one, with no trial clock, and Wix doesn't push you off it. You get the drag-and-drop editor and a large template library. The trade is prominent: your URL is a wixsite.com subdomain, and Wix branding appears on your pages — including a bar anchored to the top that stays with visitors as they scroll. For a hobby project, invisible. For a listing presentation, awkward.
Wix is a genuinely good product, and its paid plans are a reasonable place to land. If you like tinkering and expect to upgrade within a few months, starting free there is a sensible way to find out whether you'll actually use it.
Carrd is honest and cheap. Free gets you up to three single-page sites with a small badge and a carrd.co URL. If you want your own domain, that's the Pro Standard tier at $19/year — which is, frankly, one of the better deals on the internet. Just know it's built for one-pagers, not for neighborhood pages, blogs, or IDX search.
Most brokerages hand you a site at no additional cost, and many include MLS/IDX search, which the DIY builders above don't. That's real value and it's silly to pretend otherwise.
The trade here isn't branding — it's ownership. When you change brokerages, that URL and often the content go with the brokerage. Every link you've ever posted points somewhere that no longer represents you. We wrote about that in more detail in what happens to your website when you switch brokerages and brokerage website vs. your own.
The reasonable move for many agents is both: use the brokerage site for MLS search, and keep a small personal site on a domain you own as your permanent address.
We should be straight about our own product, since we're on this list.
You can build and publish a complete real estate site with us for $0. No credit card, no signup wall, no 14-day clock, no locked features. It goes live at agentsitehq.com/s/your-name and it stays up.
Three things is what free costs you here — and that is the whole list:
That third one deserves an explanation, because it's the least obvious and it matters most. We set free sites to noindex on purpose: we don't want to flood Google with lookalike agent pages built from the same templates, and pages like that tend not to rank anyway. The honest consequence for you is that a free site works as a link you hand out — on a business card, a sign rider, a text message, an Instagram bio, an email signature — but it is not a way to get found by strangers searching "realtor in [your town]." If organic search is the whole point for you, a free site on anyone's subdomain is a weak tool, and ours is weaker than most because we've deliberately taken indexing off the table.
The one-time $297 buys ownership, not features: your own domain instead of our link, the badge removed, your site files exported so you actually own them, and — because it's now your domain, indexed normally — a page that can show up in search. It moves with you if you change brokerages. There's a 14-day refund and there is no subscription, ever.
One more caveat that applies to us as much as anyone: a free site hosted on someone else's domain depends on that company sticking around. We're a small, new company. If that risk matters to you, the answer isn't to distrust free sites — it's to own a domain, from us or from anyone else.
If you're weighing the paid step, we broke down the real numbers in what a real estate agent website actually costs, one-time vs. monthly pricing, and whether you actually own your website.
Free is a good place to start and a poor place to stay. Start free anywhere on this list — genuinely, any of them beats no website. Just be clear-eyed that at some point you'll want an address that's yours: yourname.com, on a site nobody can take back, that search engines can actually see.
If you'd like to see what yours would look like, you can build and publish a full site free at agentsitehq.com — no card, no signup. Look at it, sit with it, show it to someone. If you decide you want it on your own domain with the badge gone, the files in your hands, and the page visible to Google, it's $297 once. If you don't, keep the free one. That's a real option, not a trick.
Yes. Google Sites, Wix, Carrd, WordPress.com and AgentSiteHQ all have genuine free tiers, and most brokerages include an agent site at no extra cost. What varies is the trade-off: nearly all of them put you on their URL, and most put their badge or ads on your page. Google Sites is the exception on branding, and it's also the only one here that lets you connect a domain you already own for free. One trade-off specific to us: free AgentSiteHQ sites are set to noindex, so they don't appear in Google results.
As of 2026, Google Sites is the only widely used free option that lets you connect a custom domain you already own at no cost — you verify ownership through Google Search Console, and it can take up to 48 hours to take effect. Wix, Carrd, WordPress.com and AgentSiteHQ all require a paid step for a custom domain. With Carrd that's $19/year at the Pro Standard tier; with AgentSiteHQ it's a one-time $297. You still buy the domain itself from a registrar in every case.
For a while, yes — as a link you hand out. If your business comes from referrals and people are mostly checking that you're real, a free site with your photo, bio, service area and phone number does the job. Where free starts to hurt is credibility at the listing table, control long-term, and search: a URL like theircompany.com/your-name, a visible badge, no ability to export the site, and in some cases no Google indexing at all. Those matter more once you start spending money on marketing that points to it.
It's a reasonable start, and brokerage sites often include IDX/MLS search that DIY builders don't. The risk is ownership: if you change brokerages, the URL and usually the content stay behind, and every link you've shared points somewhere that no longer represents you. Many agents run both — the brokerage site for MLS search, plus a small personal site on a domain they own as their permanent address.
Three things, and that's the whole list. Your site lives at agentsitehq.com/s/your-name rather than your own domain; it carries a small "Built free with AgentSiteHQ" badge; and it's published with a noindex tag, so it won't appear in Google search results. Beyond that there's no card, no signup, no trial clock, no disabled features, and it stays up. The one-time $297 removes all three: your own domain, badge gone, the site indexable normally, and your files exported so you own them outright, with a 14-day refund. There's no subscription at any point.
It depends on the platform. Free sites on most builders can be indexed, though ranking on a shared subdomain against established local sites is hard. AgentSiteHQ free sites are a deliberate exception — we publish them with a noindex tag so we're not adding near-identical templated pages to search results. If being found by strangers searching for an agent in your area is the goal, plan on a domain you own, whether that's through us, Google Sites, or anyone else.
Add your name and a listing and publish it free at agentsitehq.com/s/your-name. Want your own domain, the badge gone and the files to keep? A one-time $297 — no monthly fees, 14-day refund.
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